Media Industry: Disney - Lesson 3

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Media Industry: Disney


- Disney owns an exceptionally large amount of companies, examples include: Disney Channel, MARVEL, Cruise Line, PIXAR, ABC Studios, Lucas Film, ESPN and even more. The implications of Disney's ownership: The companies have changed a fair deal and us as consumers are not receiving what we expected, the companies have almost sold out. As soon as Disney bought Lucas Film, Star Wars was then bought and owned by Disney and thus grew in mass production meaning dilution of quality over the years. This is unfortunately the same with MARVEL and many others, for fans this can be fantastic as they have a wider range of content and merchandise but also unfortunate for others as the quality goes downhill.

- In recent years, Disney is under criticism as they have lack of originality, they prioritize profit over quality, through cheaply made remakes and therefor ruin their own brand of creativity, wonder and originality. Businesses are ran by CEO'S.

- CEO: Chief Executive Officer

- Conglomerate: Business corporation formed by purchase of other businesses

- Global conglomerate: Business corporation formed by purchase of other businesses in more than one country. (Like Disney or MARVEL)


((Guardians of the Galaxy, Iron Man, Eternals, Thor, Captain America))


- Nostalgia sells, it's one of the most powerful emotions for those to spend money on and makes people feel youthful again, as they yearn for the past. The Global economy has been going through rocky times due to politics and the cost of living crisis' and even pandemics such as COVID. The films released are heavily impacted by the state of our society and economy. 

David Hesmondhalgh is a media theorist who believes industries rely on repetition throughout stars, narratives and franchises to sell to audiences, despite the unbeneficial effects this could have on the audiences.

Both Netflix and Spotify ensure the best user experience on a contract of several subscriptions. This means consumers enjoy the applications to their full use, users have to pay or provide the company with Ad revenue. This suggests once again profit is a higher priority than the customer satisfaction for these companies. In comparison to Disney, Spotify and Netflix are both just as bad.


overall technology has adapted along society is varying ways. arcade machines used to be social activities, then back to anti social, and now communities revolve around playing online with other people who share your interests. Similarly to cinemas and how they were once expensive social avents and are now solo and affordfable

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